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Hundreds of campaigners took action as part of our #GetOnARoll campaign calling on supermarkets to put the symptoms of bowel cancer on their own brand loo roll.
What we achieved
Thanks to our amazing campaigners, within a month seven of our eight target supermarkets agreed to print symptoms on their own brand loo roll to help us raise awareness of the disease. New retailers outside our original target group have also been joining the campaign, including Andrex. This means that potentially life-saving information will be available in more than 1 in 3 UK households.
Find out more about our #GetOnARoll campaign success
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